Design tips for exhibition stands

Design tips for exhibition stands

If you’re not used to designing exhibition stand graphics, it might be a daunting prospect. But it need not be. Simplicity is often the key.

Below we offer a series of useful tips for you to use yourself, or share with a designer, when creating the layouts and artwork for your exhibition stand.

First off, we’ll let you know that we supply a host of artwork templates for many of the stands we supply. These are available on the individual product pages. If a particular template is not available, you can usually find sizing information on the product pages either within the descriptions or via a product spec sheet.

 

Design tips for exhibition stands

Get the most from your layout

When designing your stand, consider some easy-to-follow rules.

  1. Position important information towards the top of the stand.
  2. Keep the messaging simple.
  3. Use eye-catching imagery.

Use

 

Position important information towards the top of the stand

Positioning information, such as the company name or the key text line, towards the top of your exhibition stand graphic helps it stand out.

To start with, if the stand is in a busy area, the top part of the stand will be above everybody’s heads. So if you add the first part of your info higher up, chances are it will catch people’s eye and their interest.

Keep the messaging simple

An exhibition stand aims to capture attention. One simple line can be an effective way to open the conversation with your audience.

This line could be
1. Product or event information
2. An intriguing question
3. A statement about quality
4. Service-driven
5. Your USP (Unique Selling Proposition/Point)

Use eye-catching imagery

Even if people cannot initially read all the text, an impactful image can also spark interest and draw people in.

Design tips for exhibition stands

Think about the type of stand you are using.

  1. What size is it?
  2. How wide?
  3. How tall?
  4. Will it be used inside or outside?
  5. Is it single or double-sided?
  6. Where will it be positioned?
  7. Is it for a single event or multiple?
  8. Will it promote one thing, or many?

Useful info to share

Think about what your graphic needs to share.

Could you use any of the following –
1. Headline message text
2. Website address
3. QR code pointing to specific website pages
4. Phone number
5. Key company offerings
6. Important details your stand is promoting, such as product or service details, dates and times, location, pricing, etc.

Remember

Try to keep it simple. Exhibition stands generally act as a supporting role to the main event, used to give an overview of the story. Whether this is for advertising or as a backdrop, try to make an immediate impact and catch people’s attention.

Once your stand has been designed…

Then hopefully you’re ready to go. Please provide artwork using the guidelines and help points on our artwork guide page. Artwork is uploaded at the checkout stage.